Create visual content with a clear purpose. From advertising creative and brand photography to user-generated-style content, we develop photo and video assets around where they will be used and what they need to communicate.
Good photo and video content needs to do more than look appealing. It needs to suit its audience, communicate the right message and work in the context where people will see it.
Our content production approach focuses on creating visual assets for their intended use, whether that means advertising creative, brand shoots or user-generated content (UGC). The format and creative direction should support the purpose of the content.
Understand the audience, message, platform and intended use of the content.
Develop the creative direction and produce the agreed photo or video assets.
Organise the finished content for its intended use across the agreed channels and formats.
Different placements call for different creative approaches. The production should reflect where the content will appear and what it needs to achieve.
Photo and video concepts designed around advertising messages and campaign objectives.
Visual content that helps communicate your brand, people, products or services.
User-generated content-style creative for suitable marketing applications.
Plan the message, format and intended placement before production begins.
Develop visual assets according to the agreed creative brief and production scope.
Prepare agreed deliverables for the formats and channels where they will be used.
A video intended for an advertisement may need a different approach from a brand shoot or a piece of UGC. Planning content around its intended placement helps connect the creative idea with the audience and the message.
Start with what the content needs to communicate rather than choosing a format without a clear objective.
Consider the intended placement and audience when planning photo and video assets.
Keep the creative direction aligned with your brand while adapting content to its intended use.
You need photo and video creative to support your paid campaigns.
You need visual assets that communicate your brand, products, services or people.
You want to explore user-generated content-style creative as part of your marketing approach.
The client’s documented service angle identifies ad creative, brand shoots and UGC. The precise deliverables depend on the agreed production brief and scope.
Yes, advertising creative is one of the production areas identified in the client’s brief. The specific formats and deliverables should be agreed before production begins.
UGC stands for user-generated content. In marketing, UGC-style creative can be developed to reflect a more natural, creator-led presentation. The production approach should be agreed for the specific project.
The client’s direction is to make photo and video for where it will be used. The intended channels, placements and required formats should be identified during planning.
