PAID MEDIA

Paid advertising, measured against revenue.

Reach buyers where they already are. Creative produced in house, campaigns built on evidence, and a cost per lead you can actually see.

WHAT THIS IS

Paid advertising buys attention you haven't earned yet.

Paid advertising buys attention you haven’t earned yet. Run properly it’s the fastest way to generate demand. Run badly it’s the fastest way to spend money and have nothing to show for it.

The difference is almost never the platform. It’s whether someone decided what a lead is worth before the campaign launched, whether the creative was built for the placement, and whether anyone’s watching the numbers that matter instead of the ones that look good in a screenshot.

We run campaigns across whichever platforms fit your buyer, produce the creative ourselves, and report on cost per lead every month. If a channel stops working, we adjust accordingly.

WHAT'S INCLUDED

What's included

Account Audit & Platform Recommendation

Account Audit & Platform Recommendation

Account audit and platform recommendation.

Campaign Structure & Setup

Campaign Structure & Setup

Campaign structure and setup.

Creative Production

Creative Production

Creative production — photo, video, static.

Ad Copywriting

Ad Copywriting

Copywriting for every ad.

Audience Research & Targeting

Audience Research & Targeting

Audience research and targeting.

Testing & Optimization

Testing & Optimization

Ongoing testing and optimization.

Conversion Tracking

Conversion Tracking

Conversion tracking and attribution setup.

Monthly Reporting

Monthly Reporting

Monthly reporting.

PLATFORMS

Platforms

Google AdsGoogle Ads-inspired multicolor brand mark, on a transparent 512 by 512 canvas.

Google Ads

Description: Capture people already searching for what you sell.

Meta AdsMeta infinity mark in Meta blue, transparent background.

Meta Ads

Facebook and Instagram. The workhorse for local service businesses.

TikTok AdsTikTok note mark with cyan and pink brand-color accents, on transparent background.

TikTok Ads

A high growth platform. Reach newer audiences with creative built natively for the feed.

YouTube AdsYouTube play symbol with YouTube red and white, transparent background outside the mark.

YouTube Ads

Video at scale, for offers that need explaining before someone buys.

LinkedIn AdsLinkedIn in monogram in LinkedIn blue, transparent background.

LinkedIn Ads

B2B targeting by role, company and industry.

ChatGPT AdsA custom monochrome six-loop AI knot inspired by conversational AI. This is not an official OpenAI SVG. Transparent background.

ChatGPT Ads

The newest channel. Contextual placement inside ChatGPT conversations.

Funnel CreationCustom funnel-creation service icon in LBC cyan, magenta, and yellow, transparent background.

Funnel Creation

Logical Funnels™. What happens after the ad is clicked — where the visitor lands, how the offer is delivered, and how they get from interested to booked.

HOW IT WORKS

How it works

1

Diagnose

We audit existing accounts, your offer and your landing pages, then identify the best path forward.

2

Build

Campaign structure, creative, tracking. Nothing launches until we can measure it.

3

Deliver

We run, test, cut what loses and scale what wins. Numbers every month.

WHO IT'S FOR

Who it's for

Businesses with an offer that already converts in person or on the phone.

Businesses with an offer that already converts in person or on the phone.

Local service businesses needing a predictable flow of enquiries.

Local service businesses needing a predictable flow of enquiries.

Companies looking to expand their reach.

Companies looking to expand their reach.

FAQ

Frequently asked questions.

How much should I spend?

It depends on your market and your average sale value. We model it in the audit and tell you the floor below which it isn’t worth running.

The one your buyer is on. We identify which service and platform makes sense for you.

We do. Creative production and copywriting are included. We either tailor your existing advertising to the platform and offer, or create new adverts from scratch.

Most accounts need four to six weeks of testing before the data means anything. Anyone promising results in week one is guessing.

Yes. Always. We work inside your Business Manager, not ours.