What happens after the ad is clicked matters. We look at where visitors land, how your offer is delivered and what helps move them from interested to booked.
Getting someone to click an ad is only one part of the journey. The landing page, the offer and the next step all influence what happens after that click.
Logical Funnels™ focuses on the journey from initial interest to booking. We examine where visitors land, how the offer is presented and whether the path forward is clear.
Look at the existing landing pages, offer and visitor journey to identify friction points.
Structure the landing experience, offer presentation and next steps around the intended conversion action.
Review available performance data and identify opportunities to improve the visitor journey.
A funnel connects the message that attracts a visitor with the experience that helps them take the next step.
Review the path from ad click to enquiry or booking.
Organise page content around the offer and intended action.
Make the offer and its value clear to the intended audience.
Plan the steps a visitor takes from initial interest towards booking.
Identify the key actions that need to be measured and review the tracking requirements.
Use available performance information to identify potential improvements to the funnel.
A campaign can attract attention, but a confusing landing experience can make it harder for visitors to act. The journey after the click should support the offer, answer relevant questions and make the next step clear.
Align the ad message with the landing page and offer.
Help visitors understand what to do when they are ready to enquire or book.
Use relevant performance data to identify where the journey may need attention.
You are attracting visitors but want to review what happens after they click.
You have a product or service to promote and need a clear path from interest to enquiry.
You want to examine the visitor journey and identify opportunities to make the booking process clearer.
A marketing funnel describes the journey a potential customer takes from initial awareness or interest towards an action, such as an enquiry or booking.
The landing page is part of the experience after an ad click. Its message, offer and next step should align with what brought the visitor there.
Not necessarily. The best starting point depends on your current offer, visitor journey and marketing objectives.
Review the actions that matter to your business and use available tracking and performance data to understand where visitors progress or drop off.
