As AI-powered conversations become part of how people explore questions and options, new advertising opportunities may emerge around conversational context. We help you assess how emerging channels could fit your audience, offer and wider marketing strategy.
Traditional digital advertising often reaches people through search queries, social feeds or video placements. Conversational AI introduces a different context: people interacting with AI while exploring questions, ideas and possible solutions.
The opportunity for advertisers depends on the platforms, formats and eligibility available at the time. A considered approach starts by understanding your audience and objectives before deciding whether this channel belongs in your media mix.
Identify the questions, needs and decision-making contexts relevant to your customers.
Review available advertising options, eligibility, campaign objectives and how the channel may fit your wider strategy.
Where a suitable advertising opportunity is available, define appropriate measurement and evaluate performance against agreed objectives.
Emerging advertising opportunities require clear objectives, realistic expectations and careful assessment of platform availability before campaign activity begins.
A new advertising channel is only useful if it reaches a relevant audience and supports a clear business objective. Before investing, businesses need to understand the available formats, eligibility requirements and ways to assess performance.
Start with the people you want to reach and the needs that matter to them.
Assess the channel based on its current capabilities and fit with your wider marketing activity.
Define how the opportunity will be evaluated before committing to campaign activity.
You want to understand emerging advertising opportunities before deciding where to invest.
You know the people you want to reach and have clear objectives for your marketing activity.
You want to assess channel fit, eligibility and measurement before making larger commitments.
The term refers to advertising opportunities associated with ChatGPT or its conversational experience. The available formats and access depend on the platform’s current advertising arrangements.
Availability may depend on current platform rules, advertiser eligibility and the advertising products offered at the time. These should be confirmed before a campaign is promised.
Measurement depends on the advertising format and tracking capabilities available. Objectives and measurement requirements should be established before launch.
Not automatically. Channel selection should reflect your audience, objectives, available budget and the evidence available for each opportunity.
