DIGITAL STRATEGY

Every engagement starts here.

Before we run a campaign, create a graphic, or build a website we find out what your business actually needs. Then we build a digital strategy tailored to your business.

WHAT THIS IS

The audit that comes first.

Most agencies sell you a service and figure out afterwards whether it was the right one. That’s how businesses end up paying for social media when their problem is that nobody answers the phone, or running ads to a website that converts at two percent.

Digital Strategy is the audit that comes first. We look at what you’re running, what it’s costing, where your customers actually come from, and what’s quietly broken. Then we tell you what to do about it, in writing, in order of what’ll make you the most money soonest.

Sometimes that means hiring us. Sometimes it means fixing your intake process before you spend another dollar on advertising. We’ll tell you either way.

WHAT'S INCLUDED

A clear picture. A practical roadmap.

We review your current marketing, identify what needs attention, and give you a prioritized plan for what to do next.

Full Marketing Audit

Full Marketing Audit

Full audit of existing marketing — paid, organic, website, email.

Ad Account & Analytics Review

Ad Account & Analytics Review

Ad account and analytics review.

Competitor & Market Positioning

Competitor & Market Positioning

Competitor and market positioning review.

Customer Journey Mapping

Customer Journey Mapping

Customer journey mapping from first touch to closed sale.

Written Findings

Written Findings

Written findings and recommendations.

Priority Roadmap

Priority Roadmap

Priority roadmap — what to do, in what order, and why.

Strategy Session

Strategy Session

Strategy session to walk through it.

OUR METHOD

Diagnose. Build. Deliver.

1

Diagnose

We audit everything currently running and everything that should be.

2

Build

We write the roadmap — channels, sequence, budget, and what success looks like.

3

Deliver

You get the document and the session. What you do with it is your call.

WHO IT'S FOR

Built for businesses that need clarity.

Businesses spending on marketing with no clear picture of what's working.

Businesses spending on marketing with no clear picture of what's working.

Owners who've been through two or three agencies and want a diagnosis before another engagement.

Owners who've been through two or three agencies and want a diagnosis before another engagement.

Companies about to increase spend and wanting to know where it should go.

Companies about to increase spend and wanting to know where it should go.

FAQ

Frequently asked questions.

What do I actually get?

A written audit, a prioritized roadmap, and a session to walk through both. Yours to keep whether or not you work with us after.

Analysis are typically complete within two weeks from kickoff. Time varies based on how comprehensive your current marketing efforts are.

No. Plenty of clients take the roadmap and run it themselves or with their existing team.

Access to your ad accounts and analytics, a look at your current numbers, and about an hour of your time.

You can, and some clients do. Recommended for businesses starting with a clean slate.