Cinemark

About This Project

Who says training videos can’t be entertaining? Cinemark Theatres, one of the world’s largest theatrical exhibition companies, awarded Left Brain Creative the opportunity to write and produce a series of new-hire training videos which would be seen by its employees across North and South America. The goal of “The Working Dead” was to show how attitude can be contagious. Filming from 11:00pm to 8:00am for four nights, Left Brain Creative directed both professional actors and Cinemark employees to create seven videos designed to inform newly hired employees about Cinemark’s procedures and company regulations.