72 hours to conceptualize, write, shoot, edit and finalize a video designed to introduce a new mission statement to every employee at the company. That was what ADT Security challenged Left Brain Creative to do, and we delivered! Left Brain Creative was able to design a video that captured the core principles behind ADT’s mission statement. Shooting was completed in one day at three separate ADT locations, where we had the opportunity to meet and direct real ADT employees who acted as on-camera talent. The result was a video our ADT client called “outstanding” and “set the standard for the type of video we want to present to our people.”